Building off a new strategic plan and months of preparation, MANTEC today announces a new look, a new brand and a new website. The overall goal is for clients to clearly identify MANTEC’s role and the resources provided to the manufacturing industry. MANTEC delivers services throughout nine counties in South Central PA, home to 2968 diverse manufacturing establishments.
The new look also comes with a refined tag line of “Connecting Specialty Solutions for Manufacturing.” When MANTEC is successful at making those connections and improving the businesses of their clients, it successfully meets its mission of “Accelerating Manufacturing Excellence.”
“We are excited to bring a fresh look to MANTEC while maintaining our big, bold and forward focus for manufacturers,” said John Lloyd, President and CEO of MANTEC. “Now more than ever MANTEC has an important role to play to assist our manufacturing clients position for success.”
The new logo contains numerous subtle messages including the chevrons conveying the forward motion and always working to stay ahead of trends for manufacturing clients. When clients come to MANTEC they can be represented in the smaller chevron. As MANTEC helps the manufacturers achieve bigger goals, they can be represented in the larger chevron.
Using the white space, there is a box representing manufacturing and the products that are shipped. Touching on the 4 service areas of MANTEC- there is a chess piece representing the strategy for Sales and Marketing, a diamond representing the Process Improvement, an end of robot arm tool to represent Manufacturing Technology and a person for the services in Workforce Engagement.
And the final component is a new secondary color of green recognizing that MANTEC is ready to go, assisting the manufacturing industry of South Central Pennsylvania.
Leigh Ann Wilson, MANTEC’s Director of Marketing and Business Development, shared “Of course this is all a symbolic meaning for MANTEC. A logo and tagline are just an image and words. Our identity is defined by how we are meeting our client expectations on customer service, quality of our programs and return on investments. And we take that very seriously.”
Since 1988, MANTEC’s team of specialty advisors has provided regional manufacturers with expertise in sales and marketing, process improvement, manufacturing technology, and workforce engagement to help them realize their full potential and grow. For more information visit www.mantec.org or call 717-843-5054.
Watch the video below explaining MANTEC’s new logo.