Ask a plant manager in York, Lancaster, or Harrisburg what keeps them up at night this summer, and workforce shortages no longer top the list. Increasingly, the answer is that nobody can tell them what next quarter looks like. Orders…
Most manufacturers treat the sales pipeline as a revenue instrument. It gets reviewed in the commercial meeting, tracked against quota, and discussed in terms of close rates. Meanwhile, the production schedule gets built in a different room, from different assumptions,…
In the complex and competitive world of manufacturing, where product quality and operational efficiencies are often the focal points, the significance of robust sales training is sometimes underestimated. Yet, effective sales strategies are just as critical to success as innovation…
In the highly competitive and ever-evolving food manufacturing industry, growth is not just about creating quality products; it’s also about effectively reaching and engaging with your market. Investing in sales and marketing is essential for food manufacturers who want to…
In today's rapidly evolving marketplace, manufacturers are increasingly recognizing the importance of digital marketing as a cornerstone for growth and competitiveness. Gone are the days when manufacturing companies could rely solely on traditional sales techniques and word-of-mouth reputation. Here are…
Understanding market trends and consumer behaviors become more critical as the world becomes increasingly digitized. While it's easy to get lost in the noise of social media, customer reviews and other sources of information, manufacturers need to stay on top…
Other Marketing Resources for Manufacturers >> The advertising world is full of various decisions that marketers and small business owners alike need to make. With the rise of digital marketing, those decisions have multiplied and offered many more options for…
Although manufacturing may not seem like the most fascinating industry, it's crucial to market your business and get yourself noticed. Content marketing is an effective strategy for any business — manufacturing companies included. It can help boost brand awareness, drive…
Quick Links: Why Is There a Need for Diversification in Manufacturing? Reasons for Diversification in Manufacturing How to Implement Market Diversification Successful Diversification Examples Diversification is a risk-reduction strategy used by businesses to help expand into new markets and industries…
If you are seeking on-site training for your manufacturing industry operation in the South Central PA area, look no further than MANTEC. We offer a range of training options to help optimize the effectiveness of your team in your manufacturing…