Competition in the manufacturing industry is strong, yet many manufacturers convey information about their brands in similar, highly impersonal ways. While it's important to convey your technical capabilities and show off your products, you also need to give potential customers…
In the business world, it is critical to get a sales proposal — sometimes referred to as a business proposal — absolutely right. It’s important to understand that a business "proposal" isn’t the same as a business "plan." While business…
For small businesses, especially those in manufacturing, the daily responsibilities of ensuring orders are fulfilled in a timely manner, clients’ expectations are properly met and general operations run smoothly can often feel like more than a full-time job. Of course,…
Other Marketing Resources for Manufacturers >> When most of us hear the word “marketing,” we think of traditional forms of paid advertisements — otherwise known as outbound marketing. However, there’s also another type of marketing known as “inbound marketing,” which…
Other Marketing Resources for Manufacturers >> Provided by MEP National Network's Oregon Manufacturing Extension Partnership. Written by Jim Allen. How To Create A Culture of Innovation In the first of this three-part blog series, we introduced the notion of starting…
It seems that manufacturing technology is changing and evolving at the speed of light. The manufacturers who are the first to harness emerging technologies are usually the ones who remain ahead of their competitors and continue to thrive in these…