Cybersecurity is one of the most significant threats facing businesses today, including those in the manufacturing industry. Some manufacturers may think cybercrime won't affect them or believe they don't have much data hackers would find valuable. However, manufacturing was the…
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In an industry increasingly defined by technology, innovation and automation, emphasizing communication in manufacturing may seem like a strange business decision. Though manufacturing workers and managers use communication skills daily, they may not realize just how much their communication impacts…
Technological advancement has long driven the pace of manufacturing. Today, most factories are hubs of advanced machinery, churning out goods more efficiently than was possible in the past. However, as technology advances exponentially, manufacturing continues to evolve. Many emerging tools…
Other Marketing Resources for Manufacturers >> The advertising world is full of various decisions that marketers and small business owners alike need to make. With the rise of digital marketing, those decisions have multiplied and offered many more options for…
One dictionary definition of efficiency is “the ability to accomplish something with the least possible wasted time and effort.” When applied to a manufacturing setting, efficiency refers to finding ways to produce goods faster, with the lowest consumption of resources.…
Manufacturing Culture and Worker Retention Workplace culture is becoming more important than ever. Younger generations expect businesses to express values in the workplace, and if they don't, they'll likely find work elsewhere. Like many other types of businesses, the manufacturing…
Lean and Six Sigma are two of the most valuable systems to streamline key business processes in the manufacturing industry. Though Lean and Six Sigma employ different methods, they both aim to reduce waste and improve a business's efficiency. These…
Although manufacturing may not seem like the most fascinating industry, it's crucial to market your business and get yourself noticed. Content marketing is an effective strategy for any business — manufacturing companies included. It can help boost brand awareness, drive…
What’s So Cool About Manufacturing (WSCM) career awareness program to help build a strong pipeline of technical talent and give students a new perspective on exciting STEM career opportunities that exist at area manufacturing companies. The WSCM Program is implemented…