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Driving Growth and Success for Manufacturers.

Strategic selling is an approach to sales that focuses on building long-term relationships with customers and understanding their unique needs and challenges. It goes beyond transactional selling by incorporating a strategic mindset and aligning sales efforts with the overall goals and objectives of both the customer and the selling organization.

What You’ll Learn

Day One:

    • Value Proposition – Learn what makes your company different from your competitors in a way that is meaningful to prospects
    • Call Openers — Create in-person, phone call, and email messaging that will get customers’ attention to develop new business
    • Discovery Questions – Develop customer needs with prepared questions that allow salespeople to learn and listen
    • Sales Plan – Create your roadmap for success for the year that is easy to follow and implement

Day Two:

    • Prospecting Process — Develop your plan for attracting customers through prospecting methods that attract clients
    • New Client Sales Process – Take a prospect from an introductory meeting through a series of steps to close the deal
    • Sales Presentation Agendas – Find the proper way to conduct your sales presentations that lead customers to the “yes”
    • Client Farming Process – Make a plan to stay in front of the existing clients all through the year by providing value in perfect increments

Who Should Attend

  • Sales Representatives who want to improve their selling skills, learn effective techniques, and enhance their ability to close deals.
  • Business Development Managers who are responsible for strategic partnerships and expanding the customer base and want to be equipped with the skills to identify and pursue new business opportunities, negotiate deals, and build long-term relationships with clients.
  • Entrepreneurs and Business Owners who are responsible for driving sales in their organizations and want to learn more about the sales process, learn effective strategies for generating leads and closing deals, and improve their overall sales performance.

About the Course

  • Includes lifetime Scorecard application license
  • Interactive; role-playing included
  • Prerequisites: None
  • Course Requirements: Laptop in class
  • Number of Sessions: 2
  • WedNET eligible: Yes. This course is generally reimbursable under the WedNET PA state training grant at $2,000 per employee (subject to eligibility, funding, and compliance). At your request, our on-staff grant specialists would be pleased to assist you in applying for this or other funding programs available to reduce your net investment.
Meet Instructor Aaron Jacobs

If you have questions about any courses, please contact Andrew Lane.

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