Winning AI Search
AI is changing how prospects research manufacturers, evaluate capabilities, and choose suppliers. In this practical webinar, digital marketing strategist Ryan Coté will explain how Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) can help manufacturers improve their visibility across ChatGPT, Google AI, Perplexity, and other AI-powered platforms. Attendees will learn how website structure, answer-ready content, topical authority, schema markup, reviews, backlinks, and external mentions influence which companies AI trusts and features. You’ll leave with a clear framework for evaluating your current AI search presence and prioritizing the steps that can help your company become cited, mentioned, and recommended.
Featured Presenter
Ryan Coté
Managing Partner, Ballantine Digital
Ryan Coté is Managing Partner at Ballantine Digital, a family-owned marketing agency specializing in B2B manufacturing and industrial companies. He helps manufacturers improve their online visibility and generate qualified leads through SEO, AI search optimization, content marketing, and paid advertising. Ryan also hosts The Manufacturer’s Mindset Podcast, featuring conversations with professionals across the manufacturing industry.
Webinar Details:
Date: November 11, 2026
Time: 11:00 – 12:00 pm
Location: Virtual
Cost: Free
Questions?
If you have questions about this webinar or would like to learn more about MANTEC training programs that may be WEDnetPA-eligible, please contact Andrew Lane at MANTEC.